CONTACT INFORMATION
Name
Title
Company
Address
City and State
Zip Code
E-mail
Phone Please enter your phone number and fax number in the following format: 000-000-0000
Fax
GENERAL BUSINESS INFORMATION
Type of Proposal - Please check all that apply
Design/Develop New Website
Redesign Existing Website
Brand/Identity Design
Copywriting/Editing
What is the nature and purpose of your organization/business?
Please state your primary goal(s) for your website. Goals may include:
Increase sales
Provide research resources and information to clients
Provide contact information to clients
What image would you like to project with your website? Do you favor a conservative, very corporate image? Masculine or feminine image? Fun and playful? Bright and colorful? Soft and restful? Please give me a description of the image you want to project.
How is your company currently perceived? Do you want your web site to convey that same message?
Describe, in as many words as you like, your target audience. Who are they? Are they current clients or new clients? What might they be looking for on your web site? What types of clients do you want to attract? It's important to be clear on who your audience is, so I can design the most workable solution.
LAYOUT CHOICES
Can you give me the web addresses for other web sites you particularly like, and tell me why you like them?
This will help me to get an idea of your tastes and what you might be lookingfor.
Please list some sample sites which have a similar organization (navigation) and layout to the one you want to develop.
Please list all the features/facilities that you would like the website to provide your visitors. To help me understand the chosen feature/facility better, please include a sample site where you saw it.PLEASE NOTE: Not all functions may be available, because there is a difference in server operating systems. It is feasible that some functionality may require either an upgrade in your hosting services, or perhaps a transition to a new hosting service.
Do you have a site outline? To create an efficient and effective site navigation system, it is necessary to be aware of the planned needs of your site. Please give me an organized view of what pages you would like to have available to you. (If you are unsure, simply list the pages, and I will develop an outline for your approval.)
DESIGN CHOICES
Do you have any company colors that you would like to use on your website? If you are still
deciding on company colors, what are your
favorite colors?
What are your least favorite colors?
Please describe, in as many words as you like, your preferences and ideas for your color scheme. Do you lean toward warm colors (red, pink, orange, yellow, brown) or cool colors (blue, green, purple, black)? Do you prefer a softer, pastel look, or bright, vibrant colors? Earth tones? Neutrals (grays, taupe, white, beige)?
Do you have a company logo? If you do not, that is fine - I can design one for you. If you do, am I allowed to modify it for the web?
- Please Choose a Response -
I have a logo, which you may modify for the web.
I have a logo, but you may not modify it.
I do not have a logo, please create one for me.
I do not have a logo, and I do not need one at this time.
MARKETING CHOICES
What are your short-term marketing goals?
How do you believe this web site will help to meet your marketing goals?
Do you have an existing or planned marketing strategy in mind to promote this site? If so, please describe.
List what you feel is your number one business problem? (Examples: change image, increase customers, promote company, etc.)
What are methods of marketing do you currently have in place for your existing URL? (such as: banners, business cards, search engines, etc.)
