When it comes to guiding medical professionals in the sometimes confusing waters of the billing and coding, ProActive Consultants, LLC, has always done a superb job.
| Client: | Proactive Consultants, LLC Quinten Buechner |
| Software: | Adobe Illustrator |
| Completion Date: | January 2001 |
| Involvement Level: | Designer |
The Challenge
The CEO of the company wanted something that was simple, yet strongly reflected the motivation of the company. He also was extremely interested in showing a very patriotic feel to the company logo, as well as support a feeling of progressiveness.
The Solution
I chose navy/maroon rather than the pure blue and red of the American colors to reflect the maturity of the company, and give not only a feeling of patriotism, but also of strength and of longevity.
The dualism of the navy and maroon coming together to form the whole represents the fact that when it comes to consulting one must always be able to separate the whole into its components. The multi layered design represents the various facets of this company’s approach. The futuristic maroon font was chosen to symbolize that this company strives to ensure that they are current with all governmental regulations, while the strong and firm blue font symbolizes the integrity that is central to their character. The dimensionality of the final product emphasizes their mission to facilitate medical coding and reimbursement to their clients’ benefit.