Hurley Practice Management Services, Inc. was a Washington D.C. firm specializing in the coding and reimbursement for Medicare and Medicaid. Their work involved ensuring that their clients are in compliance with government regulations on medical coding, educating those clients to ensure that they remain compliant, and facilitating their reimbursement process.
Please Note: Client No Longer in Business
| Client: | Hurley Practice Management Services, Inc. |
| Software: | Adobe Illustrator |
| Completion Date: | June 2003 |
| Involvement Level: | Designer |
The Challenge
HPMSI's principal owner had more than 25 years experience in the physician's office setting, which provided her company with a leading edge to service their independent practice clients. Their employees were provided with the very best in training and have the resources available to be a perfect compliment to the solo or small group practice.
This client desired a logo that was both feminine, and gave the impression of rebirth/renewal.
The Solution
The final choice was based on simplicity. While a number of ideas were sent for her approval, it was the simplest one - the triangle with the sun image - that struck her with the strongest force. In this case, the triangle was chosen to support the focus on growth that her company wished to impress upon her clients, and the sun to support that impression of rebirth.
Unfortunately, the client is no longer in business.